A part of the SOI Group since past 17 years and on the Board of Directors in SOI Group which has interest in Golden Vibes (Events & Weddings), Eventaa (A Global Portal for Event Industry), Digital Atom (Digital Marketing Agency) and other SOI Group Ventures. She is also the Trustee of All India Consumers – an NGO run by SOI Group. Currently, as a Company Director she continues to be a Strategic Advisor to the Group and also has a stake in SOI Group Ventures.
She has worked her way up from being a Manager to the Director in the SOI Group and has also earned a stake for herself in the Group. As a key partner to Mr. Himanshu Shah – Chief Mentor of the SOI Group, she has been instrumental in its growth from being a Regional agency to a National Agency in the field of Marketing & Events. SOI now has pan India presence with offices in Ahmedabad, Mumbai, Delhi & Kolkata and has served more than 100 Leading Brands of India.